Challenge
A globally recognized brand had a large, dedicated fanbase but lacked a centralized digital space to connect with them. They needed more than just an online store — they wanted a fully ownable platform that could engage both adults and children, offering a seamless e-commerce experience for parents and a fun, interactive environment for younger users. The challenge was to design, build, and integrate a system that balanced performance, functionality, and user engagement across all age groups.
Strategy
We built more than a store. We built an experience.
For the first time, a global brand launched a direct-to-consumer platform that blended seamless shopping with interactive entertainment.
- Designed and developed a parent-focused e-commerce store, fully integrated with a scalable commerce platform and custom OMS
- Built an interactive zone to engage younger audiences and encourage repeat visits
- Leveraged a strategic technical stack using modern frameworks, headless CMS, and globally scalable architecture
The results spoke for themselves — the platform achieved average session times over three minutes, sub-two-second load times, and most importantly, unlocked a new digital revenue stream.
